Why Businesses should use short-form videos in their Content Strategy?

People are busier than ever, but they still want content—they just want it faster. Short-form videos offer a quick, engaging way to deliver that content, making them an ideal tool for businesses.

HubSpot’s 2024 Marketing Trends Report highlights that short-form video is now the most popular media format in marketers’ content strategies. It delivers the best return on investment (ROI), and 56% of TikTok marketers plan to increase their spending on it next year.

Additionally, 30% of marketers who aren’t using short-form videos yet are planning to start in 2024. This format works well because it grabs attention quickly and aligns with popular trends, especially on platforms like TikTok. By considering your audience and staying on top of trends, short-form videos can give your brand a competitive edge.

Here’s how creating short videos can benefit your business:

High Engagement Rates

Short-form videos have high engagement rates because they quickly capture attention in today’s fast-paced world. Their brief, direct format makes it easy for viewers to watch the entire video without losing interest. This leads to more interaction, such as likes, shares, and comments, as people find them quick, engaging, and easy to consume.

Enhanced Brand Recall

Short videos are easy to remember because they use a combination of visuals, sound, and text to engage different parts of our brains. This multisensory experience helps viewers retain the information better. Video editing tools with ready-made templates can help you create such impactful content, which makes your brand more memorable after multiple exposures.

Increased Reach and Visibility

Social media platforms like YouTube, Instagram, and TikTok are designed to promote short videos. Algorithms on these platforms prioritize quick, engaging content, making it easier for your videos to reach a broader audience. Shorter videos are also easier to share, which increases brand awareness.

Higher ROI (Return on Investment)

Short-form videos tend to offer the best return on investment compared to other marketing methods. This is because audiences prefer quick and useful content. By meeting this demand, short videos can help you get better results from your marketing efforts and drive more profits.

In simple terms, short-form videos help your brand engage more people, become more memorable, and reach a wider audience—all while providing a great return on investment.