If you are an online marketer who provides services to the business community, chances are you’ve wondered or been asked how to go viral.
This is a valid question since most businesses understand that going viral can mean “big bucks” recognition and ongoing revenue.
The fact is that most businesses look at viral marketing as the ticket to superstardom on every level. Every online marketers wants to get their brand and content in front of as many people as possible?
According to a Q4 2024 Sprout pulse survey, 72% of marketers cited “keeping up with changing social trends” as their biggest challenge.
So what is viral marketing today? And does chasing trends still make sense these days, or should brands focus on social as just part of a their overall omnichannel SEO funnel instead?
With the many changes social has experienced in recent years, the concept of viral marketing deserves to be revisited. Let’s get into it.
What is viral marketing today?
Viral marketing is a style of promotion that relies on an audience to organically generate and push the message of a product or service.
On social media, marketing is considered “viral” when it is being shared rapidly by the public at large (with a compounding effect) rather than just its target audience.
When this virality is achieved, the message will be in nearly everyone’s social media feed.
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Key takeaways
- Viral marketing is any marketing tactic that encourages rapid natural online sharing and accelerated word of mouth.
- Viral marketing harnesses the power of referral marketing, generating leads and driving brand awareness.
- Launching your own viral marketing entails knowing your target audience, making sharing easy, knowing your goals, and keeping your message clear.
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What are the key ingredients for a viral marketing campaign?
Key ingredients include authenticity that builds genuine connection, a unique hook to grab attention, strategic timing to maximize reach, and tapping into powerful emotions like humor or inspiration.
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Can a small business with a low budget create a viral campaign?
Absolutely. The Dollar Shave Club launch video is a prime example. It was a low-budget production that went viral due to its humor, authenticity, and clear value proposition, proving creativity is more important than a large budget.
How important is real-time marketing for going viral?
Real-time marketing can be incredibly effective. The Oreo ‘Dunk in the Dark’ tweet during the Super Bowl blackout showed how being agile, prepared, and relevant in the moment can lead to massive viral engagement.
Does a viral campaign need to be humorous?
Not necessarily. While humor is a powerful tool, used by Old Spice and Wendy’s, campaigns can also go viral by tapping into other strong emotions, like the inspirational story behind the Dove Real Beauty Sketches.
How can data analytics help create a viral campaign?
Data analytics is crucial for understanding your audience and what resonates with them. Analyzing metrics like engagement, share rates, and reach with tools like viral.app helps you refine your content strategy and optimize campaigns for maximum impact and virality.
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