Reciprocity Equals Viral Messaging

Consumer Psychology explains The Law of Reciprocity

Law of Reciprocity Works to Sell More

Remember the term “Quid Pro Quo” regarding our former President Donald Trump? This concept is actually the opposite of reciprocity and might help everyone understand the big difference between the two.

 I wanted to know. because the Former President is reported to have said “I want

you to do us a favor though.” when he was asked about military aid that was due Ukraine.

 

The fact is Quid Pro Quo is the opposite of Reciprocity. So that clear why it would have been more beneficial to offer to give the Military Aid first and then just imply that he
wanted a favor.

What is the Law of Reciprocity

What is Reciprocity
Exhange of goods and services that are mutually beneficial

In the example above, One person was asking for a favor that did not benefit both parties. With Reciprocity,both parties are looking out for the best for each other. This is the complete opposite of a quid pro quo relationship.

Reciprocity is considered by many experts and behavior psychologist to be the most powerful force of human nature,” according to a blog post by Brian Tracy. In essence, it says, “If you do something kind for me, I’ll do something kind for you.

Did you know there is something deep within our soul that make us feel compelled to return a favor or a kindness?

 

There is a lot of scientific evidence that supports the effectiveness of the Law of Reciprocity. Studies show that people who receive favors are more likely to reciprocate, even when there is no personal gain involved. This reaction has been observed in a wide variety of situations, from business transactions to social interactions.

 

In the example above, One person was asking for a favor that did not benefit both parties. With Reciprocity,both parties are looking out for the best for each other. This is the complete opposite of a quid pro quo relationship.

Reciprocity Helps Business Go Viral

The Law of Reciprocity helps business sell more of their goods and services. People talk about and share the news about a valuable free offer.  Even good customer service in today’s environment is a subject to share 

Surprisingly, at least for me,  this whole strategy is based on scientific evidence and a complete academic program that confirms this psychology. The psychology of human behaviors demands that we feel the need to reciprocate kindness with kindness. The experts agree that it is born within each of us.

Before reading about this theory  I thought that Sam’s Club offering those
delicious snacks all over the store was because they did not want their shoppers to
be hungry while browing the aisles of the large warehouse.

I was relieved when the server at my favorite restaurant left two breath mints on the tray with the bill thinking she was considering my concern for garlic breath when I left the table.

Who knew?

According to Robert Cialdini, when servers bring a check to their patrons without a mint, the diners will tip according to their perceptions of the service given. With one mint, the tip jumps up 3.3%. Two mints? The tip jumps “through the roof” to roughly 20%.

Sales Representatives Get an Edge Using Reciprocity

Sales representatives and indeed internet marketers are always looking for an edge to help them sell more of their products of the services they offer. Sales Representatives are always looking for an edge to help them sell more of their goods & service.

 

Marketers Take Note

Take this suggestion to the bank fellow online marketers, for many of us either did not know or did not understand how powerful the Law of Reciprocity is or how to use this viral principal with our online marketing strategies to attract the most attention from our audience. 

The law of reciprocity is one psychological principle that can be used to increase sales. The law of reciprocity is based on the idea that people feel obligated to repay favors,
gifts, or invitations that they have received.  This psychological feeling is resident in all
normal human beings.

The Perfect Implementation The Law of Reciprocity

In the Bible are these words:  Give, and it shall be given to you; good measure, pressed down, and shaken together, and running over, shall men give into your bosom. For with the same measure that you mete with it shall be measured to you again. Luke 6:38

This sense of obligation that humans feels is used by many large businesses and small businesses to increase sales by providing potential customers with something of value before asking for the sale or for their contact information. 

For example, a sales representative might offer a potential customer a free sample of a product before asking for a sale. The potential customer would then feel obligated to return the favor by making a purchase. Online marketers use a similar strategy to build their email list.

How Marketers Use This Strategy

The Law of Reciprocity is the belief that we inherently feel obligated to repay favors, gifts, and acts of kindness. This psychological principle is what drives many people to do nice things for others with no expectation of anything in return.

The idea is that if we show goodwill toward others, they will be more likely to show goodwill toward us.

Get Paid to Give Away Free Memberships

Online Marketers can Use the Law of Reciprocity by:

  • Offering free shipping ( Abandoned cart when shipping costs are high)
  • Discounts on the first purchase.
  • Adding something of value at check out
  • Free content such as eBooks or articles

In the headline above, giving away a Free membership and making money from doing this is a great way to get people to sample a product.  There are w philosphies at work.  The opportunity to earn an income by using the Law of Reciprocity.

 

In the world of online marketing, this is called a “lead magnet” Marketers know that if you give someone a freebie, or some other form of value, they’ll be more likely to
do business with you, or recommend you to others.  Offering a lead magnet is a way of asking your perspective customer to exhange their contact information in exchange for a “freebie”

 

The “Freebie” is an oldie but a goodie. If you give away something for free, people will be much more likely to do business with you in the future. Just make sure that your freebie is high quality and relevant to your target marketing campaign

 

When you want your message to go viral and go fast, word-of-mouth marketing is still the best form of advertising. Get people talking about your business, your great giveaway and recommending it to others is a quick and low-cost way to creating  a successful viral marketing

 

The “Freebie” is an oldie but a goodie. If you give away something for free, people will be much more likely to do business with you in the future. Just make sure that your freebie is high quality and relevant to your target marketing campaign.






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