Omni Channel Marketing Is Viral Advertising

Omnichannel marketing is the new buzz word for an online marketing strategy that combines automated marketing tools across several channels to reach the largest audience for the successful delivery of your message. To ensure that your marketing message is reaching everyone it should,  businesses need to adopt or create a viral marketing suite that includes:
  • Email
  • Video
  • SEO
  • SMS
  • Chatbot marketing
In today’s marketing environment the tools you use should be powered by Artificial Intelligence, to take your business to new heights and reach more people than ever before. With automated tools, you can rest assured that your message is getting out there. Omnichannel marketing integrates your marketing message from one platform using different channels to spread a consistent brand message that communicate effectively with your present or perspective customer. Viral marketing and omnichannel marketing both have the same stated goals to get your information seen by as large an audience as possible. When people think viral, it is usually in the context of a video or perhaps a meme that catches the attention of a large group of people on social media. The viral message is usually delivered via just one channel.  Because the video or meme has just the right tone, picture or message, people spread the message from one person to the another. The reason that some content goes viral is usually sheer luck. In many cases high powered marketing agencies are paid huge amounts of money to create viral content. The reach for omnichannel marketing is intentional. The cohesive message is distributed across various channels where your audience is located so that your message can get similar results from a viral message. Omnichannel marketing uses the concept of word-of-mouth strategies by repeating the same cohesive message to a huge number of potential customers via several channels. The easiest way to implement an omnichannel strategy is to utilize the strength of unified data and AI to deliver an automated client experience that drives results. Creating customer-focused campaigns across all marketing platforms that businesses traditionally use becomes a simple process with the right automation tools. The key concept behind omnichannel marketing is to interconnect the most effective marketing channels for your business into one cohesive message and deliver it across an array of mediums, i.e., video, email, SMS, SEO and chatbots. It is important that small businesses focus on the channels most likely to produce the highest (ROI). Return On Investment. Small business owners not only want but need a channel that delivers fast results and revenue this year and next. So, the question to ask is: Which Marketing channels produce the highest ROI? Online marketers all agree that when it comes to the highest ROI marketing channels you must include the following:
  • Email Marketing
  • Search Engine Optimization
  • Pay-Per-Click (PPC) Advertising
Success driven marketer always focus on using tactics within these three (3) channels to deliver short to long-term revenue.  We will start with the channel that creates the highest ROI but is also the hardest to master.

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There is NO other traffic source out there that converts better than search-engine traffic. Year after year, SEO continues to lead the way in terms of delivering quality traffic, sales and leads to businesses of all types!  SEO tips for small businesses Ways to get your website found by more customers.  At Wealthy Affiliates, you learn SEO from the ground up.  Wealthy Affiliates is one of the most comprehensive programs to teach anyone how to get traffic.  They explain the process step by step.
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How to get and stay on the first page of Googleeting both have the same stated goals – get your information seen by as large an audience as possible. When people think viral, it is usually in the context of a viral video or perhaps a meme.   The viral message is usually one medium that because of its unique message is spread from one person to the another.

Omnichannel marketing can have the same result using word-of-mouth strtegies, delivered by bots to your customers, your message seen in Google, or a sms advertising. The sheer number of touchpoints that can be reached using omnichannel advertising can have the same results as viral marketing.

Using automation software to create the omnichbest automation software with proven marketing channels to get their ads seen by the largest audience possible. The key concept behind omnichannel marketing is to interconnect the most effective marketing channels for your business under one cohesive operation.

 

The process for completing this task is becoming more budget friendly as vendors recognize the largest migration of new homebased business owners migrating to the Internet.

 

For several reasons, including the pandemic, dissatisfaction with a job, in home responsibilities and inflation, the number of new online businesses increases daily.

 

The widespread implementation of more advanced technology with A.I. solutions create a type of bidding war among vendors making the cost of automation within the budget of every business owner.

Even though this strategy relies on several distinct types of content distributed across various media using different automation software, the software and the implementation are possible for even the solopreneur.

It is important thatsmall businesses focus on the channels most likely to produce a high return on investment (ROI). Small business owners not only want but need a channel that delivers results and revenue this year and next. So, the question to ask?

Which marketing channels produce the highest ROI?

Affiliate marketers all agree that when it comes to the highest ROI marketing channels you must include the following:
  • Email Marketing
  • Search Engine Optimization
  • Pay-Per-Click (PPC) Advertising

Success driven marketer must focus on tactics within these three (3) channels to deliver short to long-term revenue.

This article will focus on PPC Advertising. Subsequent Articles will cover SEO and Email Marketing

1. PPC advertising can quickly become your favorite way to reach new customers. This is a paid strategy using tools like Google Ads.  Using this this channel, you can research each of your potential customers using the most effective keywords and then determine how much you’re willing to pay for each click.

Google has added Responsive Ads, that can maximize your ROI. You then integrate your Google Ads account with your Google Analytics account and discover the behavior of your site visitors. You can find out exactly what they do after clicking your ad.

From the latest White Paper regarding Google New Adsl

Google quotes an average of 7% more conversions (at a comparable cost per conversion) using the new RSA format with the same assets. That’s because RSAs use machine learning to constantly tweak the combinations of text used in your ads (based on your defined pre-sets) to ensure they are performing optimally. In addition, RSAs take care of testing and optimization, so all you have to do is set them up, check in on them, and replace poorly performing text.

Since we already know what our goals are, you can quickly determine if your PPC ads are helping you reach them.

PPC is considered one of the highest ROI marketing channels because it targets the customer or users who are ready to make a purchase.  The use of specific targeting:

· Location

· interests

· Even the device being used

 

These targeting options make PPC Advertising even more effective for generating an impressive ROI.

 

The general rule-of-thumb for companies who use PPC advertising is an average return of $2 for every $1 spent. Many users of Google Ads experience even higher returns.

 

The statistics over time for the average ROI for Google Ads is $8 for every $1 spent. The information from this website will help you calculate your ROI from Google Ads

You can calculate PPC’s ROI with the following formula:

https://www.webfx.com/blog/marketing/what-is-the-roi-of-google-ads/

in other quotes from the introduction of RSA’s RSAs are the next step in terms of using AI to enhance marketing. We strongly recommend that anyone who is not already using them makes the switch – without waiting for their access to ETAs to expire in June.” Chris Lien CEO, Marin Software.

Read this easy-to-understand guide on omnichannel marketing to learn: • How to use omnichannel marketing for different phases of your customer’s journey. • Real-world examples of successful brands using omnichannel in their campaigns. • Getting started? Learn how to build an effective omnichannel marketing plan.

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