Using Viral Marketing Techniques
There was a Live demo given by Simon, creator of conversiobot with the title
“How He Built A List Of 1 Million Email Subscribers Without Spending A Cent”
This title was presented for a webinar sponsored by Simon. The title of the webinar was a show stopper. Since every marketer knows that The Money is in the List”, I signed up for the webinar. I sat through 1 hour of promoting and exaggerations to discover what the secret to a million subscribers in an email list would involve.
I was intrigued by the title which means the intended response was obtaine. recently attended this webinar to find out exactly how this guy did this. He used a referral marketing technique giving away a valuable incentive. He suggested that the contest should run for a total of 27 days.
The Secret to a Million Email Subscribers
The secret to the Million Email Subscribers without Spending a Cent was Referral Marketing. Referral Marketing is a technique (for some, a marketing channel) that enables loyal clients and advocates to refer their friends and family to your product or service in exchange of rewards, a gift or cold hard cash.
Rakuten Cororation are masters in this technique. They offer cash for referrals which makes them a favorite of many consumers. One of their referral marketing campaigns is available below.
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Who is Rakuten
In Japanese, Rakuten stands for “optimism.”
This philosophy lies at the core of our brand.
Rakuten is a Japanese startup that provides its customers with cash-back incentives for shopping. It is an electronic commerce and online retail enterprise that has emerged as a leader in the commercial sector of business. Rakuten is the leader in creating referral marketing campaign that appeal to a large sement of the population, on a global level.
Referral Marketing is viral marketing at its finest. Referral marketing is based on the word-of-mouth concept with a viral marketing component.
has the same effect as word-of-mouth, but is initiated and managed by a company.
The rewards offered to customers referring other people, can come in many forms:
- Discounts.
- Money.
- Free products.
- Early access.
Now that information was different than the suggestions from the varous referral marketing software sites that I recently surveyed. They suggested a 14 day duration. The program being sold was at a cost of $997.00 to get the benefit of his years of knowledge on how to run what he called “Kontest”
Of course, I was interested in the subject every online marketers wants a million active subscribers on their list. That is like Nirvana. However, I am too frugal (not cheap) to spend that kind of money on a training course. I have been there and done that before. So, I decided to use a more cost effective version of his program to determine if referral marketing could in fact deliver those kind of results.
One of the programs that I promote online is Marketing Boost that provides all of the different types of referral marketing videos and websites that you might need to run an effective campaign. However, I found having to create an entire website for a referal marketing or giveaway or contest was too time consuming and tedious.
I did want to use the remarkable incentives that Marketing Boost Offers but I was a little preoccurpied with writing content for my blog, and keeping up with other websites that I was creaing. So I found an easier and more effective method to produce my online referral program.
