Because of the rapid development of several forms of automation technology, businesses are seeing measurable growth in their revenue.
Marketers must learn the best strategies to use this technology and automation consistently to boost revenue and business growth. Over time, more businesses have come to realize that marketing automation is a driving force behind increased productivity and revenue.
Small businesses frequently miss the opportunity of using marketing automation anticipating high costs or a steep learning curve. The fact that this technology is a driving force for online businesses, there are several vendodr competing in this space causing cost of use to become more affordable.
According to Invesco, companies who use automation during the entire marketing process find that the most important aspect in that of lead nurturing through marketing automation. These companies realized a 77% boost in conversions. “Statistic show that 91% of marketers concur that automation is crucial to the success of their company across all marketing channels”.
Streamline, Automate & Measure Tasks
Automation is created to serve humans but not to replace them. Another task that automation serves is to increase the productivity of the users by enabling a higher degree of service to their customers as well as increasing customer engagement which leads to more income. These tools streamline your marketing processes.
“Marketing automation enables you to streamline, automate, and measure marketing tasks and workflows so you can increase operational efficiency and grow revenue faster”.
Marketing automation includes much more functionality than email marketing, marketing automation improves workflows by automating the countless repetitive tasks required to run continuous marketing campaigns that include:
More than Email Marketing
Marketing automation includes much more functionality than email marketing, marketing automation improves workflows by automating the countless repetitive tasks required to run continuous marketing campaigns that include:
- Email marketing
- SMS marketing
- Social media marketing
- Direct mail marketing
- Predictive marketing
- Audience segmentation
- Lead capturing
- Split testing
- Ecommerce
This process happens without intervention from you. Your involvement only begins at key moments that you choose. Call the prospect for clarification or send a direct message.
The result of automated marketing can include:
- Increased conversion rates
- Personalized communications
- Enhanced customer service
- Reduce marketing expenses.
- Reduce time
More Qualified Leads
Marketing Automation creates higher qualified lead. This fact is what drives many small business owners to adopt marketing automation systems. The result of the swift transition of a marketplace that demands faster and better, automation technology has created may competitors vying for partnership with smaller business owner.
Top 3 “Best in Class” Marketing Automation Software Vendors
These are The Big 3 With Big Price Tags.
1)Oracle Eloqua Marketing Automation marketing › automation A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring,
2) Salesforce Pardot – Pardot LLC – AppExchange Smarter marketing automation on the world’s #1 CRM. Pardot empowers marketing a sales teams to work together to find and nurture leads Salesforce for email, mobile and web marketing
3) Adobe Marketo Engage Adobe Experience Cloud offers AI-driven solutions for marketing, analytics, advertising, and commerce through the most comprehensive. set of customer experience.
Affordable Alternatives for Small Businesses
1) HubSpot is the leader for inbound marketing and CRM. * Customer relationship management (CRM). The technology for managing your company’s relationships and the interactions with customers and potential customers. The platform includes these marketing automation tools.
- A step up from basic email marketing.
- Build emails without knowing code.
- Workflows are visual
- Create and customize triggers.
- o Triggers set off different automated responses.
- o Automate workflows for different outcomes like a sign-up or a sale.
HubSpot is best for:
- Startups
- SMBs
- Large business
- Automated workflows
- Email marketing automation
- Lead nurturing
- CRM integration
- Inbound marketing
2) Active Campaign: Considered by users to be the best customer experience automation platform. The platform boasts the following features:
- CRM solution with email marketing automation platform. includes automated workflows and drip campaigns.
- Customers can be tagged and labelled. target specific marketing messaging to their needs.
- Form tools which turn inter
- Interested people into leads.
- Build a multi-channel marketing strategy.
- Apply marketing tools to social media
- Respond to marketing efforts
Active Campaign is best for:
- Individual users
- Startups
- SMBs
Highlights: Complete platform, flexible, extensive features
Cost: $9/mo. Billed Annually Plus Plan $49.00/mo., billed Annually
Website: ActiveCampaign.com
3) MailChimp
reinvented itself to offer additional features to enter the automation market in the early stages. Features include:
- Marketing CRM
- Creative Assistant
- Website Builder
- Mailchimp Domain
- Forms & Landing Pages
Highlights: popular platform, flexible, extensive features
Cost: Freemium – $11 – $299.00 Free version. Monthly email send limit is 10,000 sends (daily limit of 2,000)
Website https://mailchimp.com/
4) IFTTT: Very inexpensive automation program but has similar capabilities as Zapier. The IFTTT stands for If This, Then That. This means if This condition is true, then do That. These are conditional statements in computer programming and are written in c-style languages
if(condition){action}.
You can use IFTTT to connect to services or the Internet of Things to check if any given condition is true. Then have the platform perform action commands that you want. It is also available for Android and iOS platforms.
- Highlights: Automate repetitive tasks
- Cost: Freemium, $3.33 per month for unlimited
- Website: ifttt.com
5) Zapier
works the same way as IFTTT. Both platforms let you automate processes by connecting trigger events to your desired actions.
- Highlights: Flexible automation, 2,000+ integrations
- Cost: Freemium, from $20 per month
- Website: zapier.com
6) Uncanny Automator: Automate everything in WordPress:Forget the pain of trying to use too many plugins plus apps that may not be compatible with each other. Uncanny Automator can use your existing plugins, sites, and apps to build powerful workflows that do everything automatically. You can control exactly what happens with every form submission, user registration, product purchase and more. Set up your first automation in 5 minutes!
- Highlights: WordPress automation, 30-day money back
- Cost: From $149 per year
- Website: automatorplugin.com
7) Sales Flow by Now site: A new player in the lead generation field.
Automates every step in the lead generation process. The platform houses 2.5 billion individual records. The user can define their perfect customer based on age, gender, occupation, general interest, location and more. There is an enhancement module that gives in depth information about your prospect. There are 3 level to this program.
2nd
Module Sales Flow Unlimited Leads An addon to the Sales flow challenge. This module gives you access to Unlimited Leads that you can segment if you have multiple income opportunities in difference niches.
3rd
Module SalesPro500 A Virtual Human Assistant contacts 500 leads per month on your behalf. When the lead responds to the contact, you are alerted by the sales assistant that it is time for your interaction to walk the lead to the end of the sales funnel.
- Highlights: Access to 2.5 Billion Data Records.
- Costs: $49.50/mo. Get Unlimited Leads
Marketing automation software mimics your workflow. These tools connect your marketing efforts with sales. The best automation software helps you find new customers, nurture those prospects through the sales funnel and finally the sale. You act as the director and the automation takes place automatically.
Conclusion:
The number of automated marketing solutions introduced into the marketplace is staggering. We did a deep dive into this industry and chose those that had unique features that will appeal to the small business owners.
Many email marketing companies have increased their basic features and embrace many of the needed functions to implement a marketing automation campaign.
These include key features such as lead nurturing, segmentation, and lead scoring. Business owners identify the features they require to automate their marketing campaigns to rid themselves of those repetitive arduous tasks that the automation robot can perform for them.
